Beach 2007, Åhléns, 2007
Åhléns is one of Sweden´s biggest retail chain selling everything from cookware to socks, quite similar to Debenhams. This microsite for promoting their new line of swimwear went live in March 07. The user uploads a photo of her face, chooses swimwear, accessories and a background. After flipping the card and writing a greeting to a friend, we have a postcard from the coming summer.
I worked on ideas and design
