WERA, Åhléns, 2007
Åhléns is one of Sweden´s biggest retail chain selling everything from cookware to socks, quite similar to Debenhams. To promote their own brand WERA, aimed at proffesional women, we created a site where you can explore the line. Drawing inspiration from mirrors we created a caleidoscope effect for transitions.
I did design as well as managed freelancers doing the build.