Banner, Sony, 2006
Banner concept for Sony´s sat nav Nav-U. Taking the Nav-U´s real world features and using them online, the user gets a surprising break in their surfing. Please read below and I will explain.
I did design as well as the build
The user clicks a seemingly normal link on a car oriented site.
But instead of the expected page he gets the annoying "404 - page missing" message.
However though, we quickly fade to orange with the message "Feeling lost?"
Copy continues...
The product comes up
Pay off - "Keep up with the new Sony Nav-U"
And, finally I´ll have to admit, the user gets transferred to where he wanted to go in the first place.