1

Sony Nav-U banner

The user clicks a seemingly normal link on a car oriented site.

2

Sony Nav-U banner

But instead of the expected page he gets the annoying "404 - page missing" message.

3

Sony Nav-U banner

However though, we quickly fade to orange with the message "Feeling lost?"

4

Sony Nav-U banner

Copy continues...

5

Sony Nav-U banner

The product comes up

6

Sony Nav-U banner

Pay off - "Keep up with the new Sony Nav-U"

7

Sony Nav-U banner

And, finally I´ll have to admit, the user gets transferred to where he wanted to go in the first place.

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